The previous Visitors Guide from Tarpon Springs had a style close to that of a newspaper, therefore I aimed to completely transform the look of their publication. Original submissions of the copy text were extremely lengthy. Given the book’s relatively small page count, populating the guide with a massive amount of copy would have caused unnecessary clutter, robbing the publication of it’s intended modern look. After explaining this to the client, they decided to cut the text length down to roughly a quarter of its original size. Gaining the ability to spread elements across the pages achieved the desired high-end magazine feel.