Laying out Keweenaw’s Adventure Guide provided the following challenge: transform a book of basic location listings into a stunning-looking resource guide for the region’s visitors. The color scheme of the book remained consistent with the client’s branding, anchoring the stylization of the guide’s text. Image placement held a crucial role in the process of creating visual excitement. On the listing-heavy sections, I opted to justify the images in an alternating pattern (one right, one left) in relation to the text. To counter the boxy grid-like nature of the aforementioned sections, the images inhabit organic shapes on pages with more real estate.