Client: North Tampa Bay Chamber of Commerce

Project: Official Business Guide
 

Year: 2020

Roles: Full Layout Designer, Typesetter, Photo Editor, Ad Design Specialist


Photography: North Tampa Bay
Chamber of Commerce


Publication Copywriter: Kristen Streger

North Tampa Bay 2020 Business Guide, Matt Brady, Graphic Designer
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Upon starting work in the magazine design field, the first publication I designed the layout for was North Tampa Bay. Working with a repeat client removes the initial challenges associated with first-time clients by already having established a trust in me to deliver a superior-looking, well-designed publication. After laying the foundation of a successful publication, the design process becomes all about building upon the strengths of the previous issue while also improving it.

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North Tampa Bay 2020 Business Guide, Matt Brady, Graphic Designer

Taking into account the considerable growth of the region, the North Tampa Bay business magazine called for a stylish, modern, and clean layout. By drawing on inspirations from the worlds of fashion, contemporary art, and photography, the guide achieved the ability to stand out in the market of business magazines - which tend to be on the dry side. Furthermore, utilizing North Tampa’s brand colors of teal, yellow-orange, and dark gray cemented the modern aesthetic of a thriving business community.

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