A T-shirt design representing a client’s brand acts as a billboard for their business. In the case of boutique knife manufacturer J Lees Knives, the aesthetic of the logo design complements the company’s handcrafted products. Given the choice of several preliminary sketches, the client decided on a classic “branding iron” style logo. Using a distressed appearance combined with a bold, slab-serif font gives the logo’s illustration the “rugged” look suitable for the brand.