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Client: Jared Lees
Project: Lohio Annual Concert Event
Roles: Principal Graphics Coordinator
Logo designer / Illustrator / Layout Designer
As principal graphics coordinator for Lohio, a recurring concert event that showcases solo bass players in the northeast Ohio area, I have the ability to aid in the promotion of highly talented musicians. Being involved as a sponsor of an annual event while watching it grow bigger and better each year is immensely rewarding. Although the “solo bassist” circuit is a niche market, the passion and sense of community at these events is undeniable.
original logo (2014)
revised logo (2017)
promo poster (2014)
promo poster (2016)
promo poster (2017)
Started in 2014, the Lohio concert event brings together bassists, instrument luthiers, music venues and other local sponsors. Initially, the event organizer requested a simple logo featuring a bass clef inside an outline of the state of Ohio. After several years, I felt the branding needed an overhaul and in 2017, I drafted an updated, sleeker-looking logo for the event. During the same year, I pitched the idea of a limited-edition event T-shirt based on the updated logo.
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