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Lohio logo, Matt Brady, graphic designer

Client: Jared Lees

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Project: Lohio Annual Concert Event

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Years: 2014-2018

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Roles: Principal Graphics Coordinator

Logo designer / Illustrator / Layout Designer

As principal graphics coordinator for Lohio, a recurring concert event that showcases solo bass players in the northeast Ohio area, I have the ability to aid in the promotion of highly talented musicians. Being involved as a sponsor of an annual event while watching it grow bigger and better each year is immensely rewarding. Although the “solo bassist” circuit is a niche market, the passion and sense of community at these events is undeniable.

Lohio logo, 2014, Matt Brady, graphic designer

original logo (2014)

revised logo (2017)

Lohio logo, 2017, Matt Brady, graphic designer
Lohio 2014 concert poster, Matt Brady, graphic designer

promo poster (2014)

Lohio 2016 concert poster, Matt Brady, graphic deisgner

promo poster (2016)

Lohio 2017 concert poster, Matt Brady, graphic designer

promo poster (2017)

Started in 2014, the Lohio concert event brings together bassists, instrument luthiers, music venues and other local sponsors. Initially, the event organizer requested a simple logo featuring a bass clef inside an outline of the state of Ohio. After several years, I felt the branding needed an overhaul and in 2017, I drafted an updated, sleeker-looking logo for the event. During the same year, I pitched the idea of a limited-edition event T-shirt based on the updated logo.

event t-shirt (2017)

Lohio 2017 concert t-shirt, Matt Brady, graphic designer
Lohio 2017 concert t-shirt, Matt Brady, graphic designer

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